It’s officially World Cup Swoosh season. Nike show their hand for the 2018 World Cup in Russia by unveiling their “Just Do It” football boot collection to be worn by all Nike athletes competing at the tournament this summer.
Dropping in typical tournament pack style, Nike have delivered a blast of fresh white uppers on stunning premium plate finishes with distinctive hues to differentiate silos. A modern day upgrade on the EURO 2012 “clash collection” if you like. It’s a dominant tactic by the swoosh and one that has proved successful in previous summers – supplying every one of their players with the same coloured boot to ensure a visual takeover at the tournament.
The clean white uppers feature a matte pearlescent skin and metallic cool grey swooshes, but it’s underneath where the personality of each silo is identified. The Mercurial 360 is dipped in “Total Orange”, the Nike Hypervenom takes on a touch of “Volt”, while the Nike Magista and Nike Tiempo are finished in “Bright Crimson” and “Blue Hero” respectively.
Each heel counter of each boot contains a triangle made up of 32 lines, one line for each country competing in the tournament. This triangle will also serve as a new canvas of customisation as players will have the option placing a graphic representing their country’s flag on that area.